Beijer Electronics
北爾電子

 

Overview

Assisting this industry leading Swedish HMI brand with it’s print communication for the Asia market. Coming up with a style based on the brand’s guidelines that is more acceptable for Asian customers. 

 

品牌概述

為協助這個瑞典的人機介面領導品牌進入亞洲市場,我們必須依循企業既有的溝通風格和規範,發展在地消費者易於理解的平面設計,與之進行溝通。

 

Background 

Beijer Electronics is the leading HMI (Human Machine Interface) manufacturer in the European market, In recent years the brand has been trying to have a firm footing in the Asian market which usually has been dominated by Japanese markets. 

品牌背景

北爾電子是歐陸人機介面(HMI, Human Machine Interface)領導品牌。近年來這個品牌積極嘗試進入由日本研發商主導的亞洲市場。


Approach

Building on Beijer Electronics’ clear brand guideline and brand resources, we wanted to make the style less B2B like and more B2C, because we felt this would match the simple and welcoming design aesthetics of Scandinavian design. We also tried to cut down the usage of text and use a more visual communicating approach. 

執行方向

北爾電子已發展相當清晰的品牌溝通規範,我們必須在此規範下使電子商務的溝通風格趨近於B2C(企業對消費者),而非B2B(企業對企業),我們採用簡約的斯堪地那維亞美學作為設計主軸,力求減少文字敘述,以更多圖像和消費者進行溝通。


Catalogue

Building on the wealth of information and brand resources (images & charts) available, we tried to communicate even more with images and visuals, and make the information more clear and easy to understand. We rewrote much of the catalogue information for Asia with the Beijer Electronics’ Taiwan marketing team. 

型錄設計

由於該品牌已具備相當豐富的訊息與資源可供查詢,我們試著利用這些資源,發展視覺圖象進行溝通,使訊息傳遞更明確、更易於理解。我們也與北爾台灣行銷團隊合作,重新撰寫型錄資訊和文案。


Posters

Continuing on the strategies and style set with the catalogue, the posters are what B2C consumers like. They are communicated clearly in a clean style, which is the message each poster had to achieve. 

海報設計

海報設計延續前述策略 – 採用B2C消費者喜愛的簡約視覺進行溝通。

 

Ads

 

廣告設計

We worked closely with Beijer Electronics’ Taiwan marketing team to ensure the communication flow of each ad, making sure they were communicated effectively, at the same time making sure they are not overloaded with less relevant information. 

 

好點子和北爾台灣行銷團隊維持高度緊密的合作關係,使彼此的溝通順暢。我們延續之前的視覺溝通策略,並確保訊息傳遞效果不會因減少文字敘述而削弱。

 

Newsletter

Wanting to make an impression on it’s potential customers, and further communicate the brand’s Scandinavian aesthetics, we chose not to use the standard A4 size for most newsletter, and instead produced a large format newspaper like publication printed on unlamented paper. The newsletter was quite effective and generated a lot of new visitors to the brand’s website to receive the electronic newsletter. 

品牌報訊設計

為使潛在消費者擁有深刻印象,產生深入瞭解品牌的意願,我們選擇以北歐極簡美學為設計主軸,版型與印刷部份我們屏棄常見的A4尺寸亮面材質,改採報紙全版尺寸與紙張材質發行。這份電子報成功吸引許多參訪者進入官網,進而訂閱品牌電子報。

 

Conclusion

We are happy to build a strong working partnership with the Taiwan marketing team, through our work we have come to understand Beijer Electronic’s products so well we can become it’s distributors. A point we often joke about. 

結語

好點子非常高興能和北爾台灣行銷團隊合作。我們所設計的作品確實能使消費者深入理解產品所能帶來的便利。我們常私下開玩笑說,好點子對北爾產品的熟悉程度,足以擔任北爾電子的經銷商!

 
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