Importance of communication
A client of ours once remarked that "Taiwan’s great challenge (宿命) is that we know how to design and manufacture wonderful products, but don’t know how to communicate effectively what’s good about it". We have found a lot of companies and brands who have a great product or brand position, but don’t know how to effectively communicate it so people can know about it and understand it.
Our experience with communication
Communicating a brand position has moved from having a good tagline, flashy commercials to content branding, and communicating to the customer their sense of lifestyle.
Since 2010 SUNFAR has given 20% of it’s annual profits to help underprivileged kids in Taiwan, since then it has donated more then NT$ 140,000,000. Sadly less than 3 people out of 10 that visited the stores knew about this. We worked with SUNFAR to better communicate what they are doing, through simplifying and unifying the communicated message, to making communication touch points such as videos and in-store communications. We raised the awareness of store visitors from 3 to more then 7 out of 10 people to knowing about SUNFAR’s efforts.