Ella's Botanicals

 

Overview

Rebranding a thriving Canadian natural skin care brand to pave the way for it’s growth into an international player. 

品牌概述

這個正在蓬勃發展的加拿大天然保養品牌,正與好點子合作進行品牌更新,邁向國際舞台。

 

Background

Ella first founded Ella’s Botanicals in her kitchen, since then it has grown into a widely loved and respected natural skin care brand with wide distribution in Canada, including Whole Foods. Ella has great ambition to take her line into the international market. We worked closely with Ella to make the brand look and reflect who she is, with her high mindedness, integrity for how her products should be made, while not forgetting always a sense playfulness of youthful vigor. 

品牌背景

Ella’s Botanicals由創建者Ella催生於自家廚房,這個天然保養品牌在加拿大獲得廣大消費者的喜愛與推崇,北美知名連鎖超市Whole Foods也是該品牌通路。Ella擁有將品牌推向國際的雄心壯志,好點子和Ella緊密合作,確保品牌形象能反應她的真實面貌、她的信念、她所堅持的製 造原則,與天然品牌與生俱來的青春活力與蓬勃朝氣。

 

Identity

We redesigned the identity using Ella’s signature as logo-type, communicating her personal commitment and guarantee for the quality of her products. 

企業識別

我們以Ella的簽名重新設計企業識別,向消費者傳遞她個人對天然品牌的承諾與產品優質的保證。

 

Packaging

Extending the look of the identity, we redesigned the whole product line packaging, modernizing the look and using clear color as guideline. The packaging not only communicated the brand’s values and ethos, it’s also quite effective at popping out on the shelf and in magazine reviews.

包裝設計

延續企業識別元素,我們重新設計全系列商品包裝。好點子運用現代風格與明亮色調為主要元素,品牌包裝不僅為溝通品牌價值與精神,優秀的包裝設計可以讓產品在架上、或在雜誌評鑑中更為出色。

 

Website

Extending the look and feel of the brand onto it’s e-commerce ready brand website, building a consistent brand experience for EB’s customers. 

官方網站

好點子將既有品牌風格與用色帶入電子商務網站設計,使消費者在線上也能充分感受品牌氛圍。

 

Conclusion

 

結語

With the new look, EB has successfully rebranded itself, and started it’s journey onto the international market, while remaining strong at home in Canada. The brand has also received a lot more press coverage, and better placement on store shelves as a result of the rebranding effort.

Ella’s Botanicals以全新風貌成功進行品牌更新,在加拿大穩定茁壯的同時開始進入國際市場。由於進行品牌更新,這個品牌目前受到大量媒體矚目,在連鎖通路貨架的位置也更具優勢。