We are lovers and students of branding. We see and understand the vast commercial potential and value in brand-making. To fully harness the power of brand creation, we do things a little differently:
100% IN LOVE WITH OUR PARTNERS
When we met Milton Glaser in 2011, he told us that "The moment I find out I don’t like a client, the project goes to hell", we really took that advice to heart. Today we are very proud to say that we love 100% of our collaborating partners. We find that this is an important recipe to branding success, because it’s what makes everyone double down when the going gets tough (this happens in many stages in the life of a brand) and fight through it.
MADE IN TAINAN
Many people ask why are we based in Tainan (and not Taipei)? Our founder David setup GIDEA in Tainan after returning from Toronto (where our other office is located) because it's where he was from originally. But that’s not the only reason, we love the lifestyle and pace here, and find that the distance and seclusion of Tainan actually allows us to think differently and more creatively, without all the hype.
God has blessed us that we have worked with a wide variety of great partners, from launching new products with Taiwan’s largest food conglomerate Uni-President, to brand diversification with HTC, Swedish B2B Brand Beijer Electronics, start-ups like Matthew’s Choice, Century Old brands like Jiu Zhen Nan, retailers like SunFar 3C, restaurant chains like ShinYeh, museum like Chimei and Taiwan National Museum of Taiwan History and local treats like Elate. Through these different industry and market spaces we have developed a seasoned and unique understanding of brand operations.
感謝主，使我們得以和各種產業的可敬夥伴攜手合作 – 與台灣首席食品集團統一企業合作完成新品上市，與HTC攜手進行品牌更新，協助瑞典北爾電子進入亞洲市場，催生優質食品品牌Matthew’s Choice，刷亮百年老店舊振南招牌，為順發3C改造溝通方式。餐飲連鎖品牌欣葉、奇美博物館與台灣歷史博物館也都是好點子衷心敬佩的合作夥伴。透過接觸瞭解不同產業與市場，我們擁有專業、多元、高效的行銷經驗，可提供最完整的品牌建構方案。
DO WHAT WE PREACH
We don’t just preach to our clients to invest in brands, having seen firsthand the power of branding in today’s business landscape, We are also an investor of brands, in fact some of the brands we are currently working on are ones in which we have a financial stake in. We find that having this experience of being a brand-owner also help us to better advise our clients, having sat on their side of the table, we know the excitement and pressures of operating a brand.