Importane of Strategy in Branding
Contrary to the popular belief that successful branding is based mainly on the size of your budget. We believe it is the successful execution of a precise and well defined strategy. In fact we feel that budget can only advance the speed of executing the strategy and widen it’s effect, but no matter how much money you invest in, the wrong strategy will still not be effective. In fact a good and precise strategy can help you achieve more result with less resources.
Our approach to Brand Strategy
We use a large percentage of our project times on researching, formulating, building consensus and mapping out the strategy before we get down to execute a brand. It’s a proven method our partners will attest to. Having a clear strategy everyone agrees with not only make executing the brand smoother and more efficient. It also greatly improves the success rate of the brand on the market place.
Case Study: Matthew’s Choice
From advising to name the brand after it’s founder, and thus using his 20 years of experience in the industry, and making him the spokesperson for the brand, to coming up with « Healthy, Sustainable Lifestyle » as brand pillars. Click here to learn about how we created the framework for a brand people can respect and fall in love with.