Updating and redesigning the identity for the IBEX Collection was an exciting and challenging endeavor. Based in Bavaria Germany, the collection is the world’s premiere collection of super-realistic contemporary  figurative art. For the new identity the GIDEA GROUP team needed to create something that would both communicate the modern and international-nature of the collection, and at the same time have an identity that can complement the artworks in the collection nicely, when it is used together with the artworks for promotion. After months of discussion, research and design revision from numerous countries, GIDEA GROUP was able to deliver a highly adaptable and fun identity that met the needs of the IBEX COLLECTION. 

要為IBEX COLLECTION更新識別設計是一個蠻大的挑戰，位於德國的IBEX COLLECTION是全世界最大的當代寫實畫收藏，與全世界數十位最優秀的當代寫實畫家合作，在世界各地舉辦展覽及活動。IBEX收藏背後家族在德國相當有歷史，曾經創立過德國一個城鎮，在投入藝術收藏前經營一個龐大的農業企業，重新設計識別主要在於想要溝通收藏的當代、國際性，因此好點子需要設計一個可以符合這個身份，同時考慮到當識別與IBEX收藏畫作在宣傳版面共同排列時，不但不搶過畫作的風采，還可以精巧搭配。經過在多國數月的討論、設計調整之後，好點子為IBEX設計出一個很活潑跟活用的識別系統。